This imaginative and ‘cheeky’ poster is not only a fantastic example of advertising but also is steeped in a rich and humorous history. Originally printed in the early 1970’s in Belgium, the campaign was so successful that Levi’s attempted to cross back over the pond and introduce the image back home in the States. This poster, a photograph by Ida Van Bladel, was test printed in San Francisco circa 1973 and caused such a stir amongst American focus groups that the run was quickly halted and never finished. These posters didn’t make it to public walls in the U.S., a fun-fact as to why they’re still available!
This piece is an authentic vintage poster from an original run. Acrylic UV Plexiglass is recommended for framing in order to preserve the artwork. Includes certificate of authenticity.
Dimensions: 33" H x 22" W.
Poster artist: Ida Van Bladel.
Photo Lithograph printing.
Country of origin: USA.
Date Printed: c.1973.
Condition notes: Fine. Standard wear.
This item is not eligible for return or exchange. For additional information, please visit our return policy page.